Paint Jenks Pink exceeds expectations in inaugural year
The City of Jenks’ newest community involvement effort was a success.
Last Friday the City asked citizens to wear pink for the new “Paint Jenks Pink” effort in honor of National Wear Pink Day and Breast Cancer Awareness Month. Oct. 18 was National Wear Pink Day and response from the community was overwhelming given the short amount of time taken to put it together.
City of Jenks Director of Communications Katie Butterfield and Jenks Police Department’s Megan Taylor coordinated the event together on short notice. Each year JPD makes shirts for special causes and this year, Butterfield wanted everyone to be involved.
“We just knew Jenks was such a great community and they jump on board with things and we thought this would be the first step of really trying to get a community effort to something that’s a great cause,” Butterfield said.
For added incentive, the City of Jenks was giving away four tickets to two people who entered their drawing. By sending in pictures or using the hastag #PaintJenksPink, residents put themselves in a drawing for the prize. Amy McFarland and Angie Statum were the winners.
The Police Department was scheduled to give out 100 shirts from 10 a.m. to 6 p.m. the Wednesday before. No one assumed the shirts would all be gone by the end of the day, however, all shirts were gone by 10:15 a.m.
The city knew little of what turnout would come out of it but giving out all shirts Wednesday morning was an indicator of what was to come.
On Oct. 18, the number of people wearing pink in the Jenks community was overwhelming. Nearly all city staff including police and fire were dressed up in pink.
Businesses jumped in on the event, too.
Lil Red Designs Boutique gave discounts to customers wearing pink and offered patrons to write the name of a breast cancer survivor on a pink ribbon to be displayed.
“It wasn’t just residents, which we did have an overwhelming response to our contest, it was that we expected residents, but we had no idea businesses would jump on board too,” Butterfield said.
The response to Paint Jenks Pink has Butterfield and the City looking toward the future.
“It’s such a national awareness, pink is branded now, they’re getting closer and closer to finding cures and treatments that are working,” Butterfield said. “This is something our community responds to. When they respond to something and get excited about something, why wouldn’t we want to do it again?”
Butterfield says the City hopes with more planning, Paint Jenks Pink can be an annual attraction.
“Next year we’re going to make it bigger, maybe have an event downtown,” she said. “Something that we can continue this and put Jenks on the map that everyone in the region knows it’s paint Jenks pink day. That’s our plan, to take this and the response from the community and thank them, say we heard you, we saw you, we’re going to continue this.”